C.H. Robinson Debuts Self-Serve Tariff Analysis Tool, Empowering Shippers to Manage Costs and Navigate Market Volatility

EDEN PRAIRIE, MINNESOTA, [May 29, 2025]—In the face of growing global trade tensions, shifting tariff policies, and rising cost pressures, global logistics leader C.H. Robinson today announced its new U.S. Tariff Impact Analysis tool to address the increasing needs of shippers navigating tariffs. Built for today’s shifting trade environment, this customer-centric innovation empowers U.S. importers to assess their overall duty exposure and drill down to the SKU level for precise cost analysis.

Market volatility is a persistent challenge for global shippers. In just the past few months, shippers have faced a wave of evolving U.S. trade actions—from Section 301 and Section 232 duties to IEEPA reciprocal and fentanyl-related tariffs—with more changes expected. This makes it essential for importers to have self-serve technology that helps them accurately assess costs and optimize their strategies at speed.

“This tool makes navigating trade complexity faster and more effective,” said Mike Short, President of Global Forwarding at C.H. Robinson. “Whether they’re looking to reroute freight, consolidate entries, or rethink supplier relationships, we give shippers the insights to act decisively and stay ahead. For example, with this tool a national retailer could identify high-volume SKUs coming from one point of origin, then quickly compare total duty spend alongside various alternative sources—then reroute future supply where needed.”

Available within C.H. Robinson’s global shipper platform at no additional charge to U.S. customs brokerage customers, shippers can see what type of tariffs have been assessed on their products and quickly analyze the impact to their company's bottom line. This comes as a 2025 C.H. Robinson customer research study reveals that more than one third of shippers say they need more data to help them find savings on tariffs and duties, which is three times higher than last year.

Key benefits under the new U.S. Tariff Impact Analysis tool include:

• Self-serve: Available 24/7 in C.H. Robinson’s global shipper platform
• Refreshed daily: View the impact of trade policy actions imposed in real time against your inbound U.S. supply chain
• Assess your impact: Track tariff exposure over time at the SKU level and across business units
• Clarity: Get full visibility into current tariffs—by name, not just number—including whether more than one tariff was applied to a single product

The U.S. Tariff Impact Analysis tool is the latest addition to C.H. Robinson’s expanding suite of cutting-edge, self-serve digital solutions designed to help businesses navigate global trade and tariff shifts with precision and confidence. By delivering real-time duty visibility and SKU-level cost analysis, the tool complements other powerful capabilities already available to customers:

• ACE Import Intelligence: Aggregates all import entries, regardless of broker, to analyze total duty spend.
• U.S. Customs Analytics: Offers deep, SKU-level tariff analysis for brokerage customers.
• U.S. Sourcing Analysis: Compares sourcing trends and helps identify potential cost-saving alternatives.

The company has seen a surge of interest across all of these tools at the same time customer research shows that 50% of shippers are looking to identify where they can switch their sourcing and 83% of shippers said that finding ways to take costs out of their supply chain is critical to their success this year.

“The combination of these tools gives shippers an unmatched view into their supply chains so they can optimize sourcing and customs strategies on the fly and meaningfully reduce landed costs,” said Short. “With rapid changes in tariff and trade policies causing uncertainty for customers, our team is working hard to bring clarity wherever possible. With our proprietary customs technology, backed by our unmatched data and scale, we’re uniquely positioned to pair these insights with the multimodal freight solutions and execution customers need to stay compliant, build resiliency in sourcing and customs strategies, and make proactive, cost-saving decisions at a time when that is greatly needed.”